How To Pick The Perfect Present For Clients

This holiday season may be one of the most crucial ones in your company’s history. With the negativity and challenges 2020 has ushered in, now more than ever before, you want to reassure your clients that you appreciate their past business and will be there for them when they need you in the future.

Walker, an experience management (XM) services firm, did a survey in 2013* that predicted that by 2020, customer experience will overtake price and product as the key brand differentiators.

Providing a good experience all year-long is important and ending the year with a gift is a great way to show customers they are remembered and that you care. Whether it’s expected or a surprise, it demonstrates your interest in them is not limited to the dollar amount of the orders they give you. And when a decision maker has to choose between the company that sent a gift and the one that didn’t, the scales will be tipping in your favor.

The other advantage of sending useful, practical products with your company’s branding is it serves as a constant reminder of your business. Keeping your name top of mind is one of the most effective ways to ensure a long-lasting relationship with your client.

When choosing a gift or a package, you want to make sure that you don’t pick something that will end up in the trash or in the Goodwill pile as soon as it’s unboxed. And this is where tapping into the experts at 1800Tshirts.com can make a big difference.

Here are some questions to consider when shopping for the perfect gift.

What is your budget?

How many gifts will you need?

Will there be different tiers of gifts such as A, B, C level clients?

Is there a theme you want to create?

Will these be mailed, hand delivered, or handed out at a party?

One way to ensure you are making the right choice, depending on the size of the company, is to have a committee who might look through recommended options and vote on the final choices.

You also should ask your 1800Tshirts rep what they have seen as recent best sellers for companies similar to yours. Because they are in constant contact with clients who have had successful experiences, they can give you valuable feedback about what has worked and what hasn’t.

The next consideration is how will it be packaged? The right presentation can make a less-expensive gift be perceived as higher value, and it ensures any gift presents the best first impression. There are so many options for custom gift wrapping and packaging.

In addition to traditional boxes and bags that can be imprinted with your company’s brand or logo, you may want to make the package be part of the gift. It might be a tote bag, a back pack, a lunch box, a cooler, or a basket.

The right package is a powerful way to increase the overall impression and impact your gift has on the recipient.

Once you’ve decided what to give, the next question will be when do you want to present it? With most companies not having an annual holiday party this year, it’s more likely that you will have them personally delivered in the office by someone on staff (if employees are coming in to work) or it will be mailed to their home address.

What is important at this point is to determine what delivery date you need and don’t procrastinate getting this process started and risk getting caught up in the holiday rush and missing the desired date.

Ideally, you want to place your order two to three weeks ahead of final delivery date. it’s always best to pad that by at least a few days to account for unexpected occurrences like weather, shipping delays, and vendors who may still not be fully staffed, etc. Beating the crowd will really pay off this year more than ever before.

1800T-shirts offers a full line of apparel and promotional products to fill any need and budget. Make this holiday a special one for your top customers and let them know how much you appreciate and value their business. For a look book of ideas, go to https://viewer.zoomcats.com/envision-holiday-gift-guide .

For personal assistance, call (800) 874-4787 to talk with a gift and packaging expert about your specific needs.

For more tips and tricks on putting together corporate gift giving, go to https://www.inksoft.com/corporate-gift-giving-programs/.

* https://www.walkerinfo.com/knowledge-center/featured-research-reports/customers-2020-a-progress-report